EOC: Week 7 The Pitch

I want to add a new product to the Phileas Fogg snack brand. I want to capture the flavors and the experience of Australia in a bag of bar snacks. My idea for a snack is based off of a delicacy of Australia. this is ostrich, i would like to use ostrich flavor and seasoning on a puff style snack. the snack would be sold in bars around the Australian and United States areas. Americans like to explore new and interesting things when they go to eat at places or go on vacation. The product would be sold for $5.00 at normal basic price range bars that most of the general public would be able to afford to eat and drink at.

EOC WEEK 5:

I think it is very important to keep customer satisfaction. In my opinion it is more important to have happy customers than broad advertising. Broad advertising is important, but it's pointless to advertise when you cant make your customers happy. many companies like Nike, have different inclusive programs and clubs for their most loyal and most common customer, the frequent buyer and long term guest. GameStop has something like this, they have what's called the Power Up Reward card. it is a point based system, every time you make a purchase, you will earn points, these points can be used on anything from discounts, to game apparel and merchandise from affiliate nerdy websites. there are two different kinds f cards, r basic black card. this card s mostly for the occasional buyer, it gives them points and small perks that ill hopefully bring them back more often, with larger purchases. when they keep coming they will most likely want to upgrade to the second card, the PRO card, this card is silver. membership, guests must pay $14.99 a year. it may seem li a lot, but the card will pay for itself rather quickly, PRO members get bonus discounts  all pre-owned products, as well as special offers and coupons ONLY available to Pro members. the PRO card is what most of GameStop's frequent customers have. these a the people that come in 2 or more times a week and attend many of the game release events. it's these cards GameStop to be more personal with their customer, by giving them perks and other specialties. every time a member purchases something, up their name, the cashier then uses that name to the guest and starts a small conversation, asking about games for any systems they own or to tell them about new promos that pop up for games they own or have interest in, based upon the different guests.  it is this ability to keep customers feeling special and making them happy that really earns money for companies, it even becomes self advertising, when a customer is happy they become more inclined to tell their friends, who will each tell more friends, then even more friends.

Armstrong, Gary, Philip Kotler, and Gary Armstrong. Marketing: An Introduction. Boston: Prentice Hall, 2011.

Week 3 EOC My Demographic

Week 3 EOC My Demographic



I would consider myself to be in the young artists demographic. I am creative, spontaneous and thrive off of imagination. I create costumes and cosplays as a hobby and as a job. I love what I do, as do most other people in the young artist demographic. I would also consider myself in the Furry Demographic. Furries are a type of subculture and a fandom. Furries are creative people who are fans of anthropomorphic animals (animals with human like qualities) Most enjoy it for its art style or how easy it is to create your own custom character in the fandom. not all furries wear fursuits, and even fewer make them, like me and a hand full of others that specialize in that craft. Furries are also big charity goers. Anthrocon, the largest of all furry conventions brings Pittsburgh millions of dollars to their local economy, and will also donate millions of dollars into any charity of their choice that goes with that cons theme for the year. Furries are the center of many misconceptions. Through TV and the vast growing population that is connected to the internet, furries have been poorly betrayed as all being sexual deviants, this however is not true. Although some furries can follow this, its only from ~>17% of the fandom, the rest either don't care or absolutely hate it. another misconception about furries is that all of them are homosexual, again this is not true. but what is true, is that compared to the general population, homosexuality is in higher amounts. in the U.S. the general population is about 1.7%  homosexual and 1.8% bisexual, while in the furry community 23% are homosexual, 41% bisexual, 38% heterosexual, and 4% undefined.

Week 4 EOC: My App

Week 4 EOC My App


The one problem i see time and time again with people, is being on their phones while driving or walking in the street. it is very dangerous and very stupid. the app i would like to create would use blue tooth technology to sink with your car and disable the screen so you cant use it as long as it is in the car and the car is on. for those people that don't have cars with blue tooth, the map function on smart phone should be able to detect the speed and location of where the owner/ driver is at. if the driver is moving faster than a walking pace, the phone will not work, if the user is in the main portion of the street, the phone will not work. I am pretty sure technology like this is possible to achieve, but it will be hard to get people to down load the app just because they love using their phones too much. every day the news is turned on, there is always some kind of car accident and many end up being fatal, for wither the person that caused the accident or some poor innocent person who didn't see it coming. the app would be available for all windows, androis, and Ios phones, to make sure that as many people can be as safe as possible.

Week 1 EOC: My Voice

My Voice

Hello there, My name is Shyla, AKA Rain Feather. I'm a fashion major. My hobbies include: drawing, cosplaying, and gaming. I am part of a fandom called Furry. I'm a furry because I like making the costumes and wearing them to charity events. it makes me happy to bring a smile to a child's face who might be having a bad day, or any person for that matter. it has become a passion of mine to make these costumes so that other people can spread the same joy and happiness to others like I do. an instance of a time I did this was when I was out with just a couple of friends wearing my first fursuit, just for fun. A young child was with her parents at the park, she seemed upset, I guessed it was because it was about 6pm and they were probably going home since they were walking in the direction of one of the parking lots. I heard her say "puppy!" quite loudly and looked over, the young girl, about 4 or so was pointing at me, a large smile on her face. she ran over to me before I had time to react and gave me a hug. I took some pictures with her while she was there. It was then that I realized that I have the power to make some ones day better, just by putting a smile on their face.

Week 2 EOC: Boston Consulting Group - Video Games

PlayStation is better than Xbox in regards to gamming and sales points. I work at a GameStop, and the reason for this is because the playstation4 released a few months before the Xbox one, and they revealed everything that was going to be happening while Xbox kept their console specialties and features a secret even on the day of release. Both Xbox one and playstation4 belong to the star category, console gaming is a high sale high growing industry. This is also apparent from the new release of the VR headsets from Sony on their PlayStation line.

“Sony revealed Tuesday it sold 5.7 million PlayStation 4 units through the holiday season, giving the console a great chance to surpass the PS2 as the world's best-selling gaming system.

As of Jan. 3, Sony stated it has sold 35.9 million PS4 consoles globally since launching the product in November of 2013.  The PS4 could eventually challenge the lifetime sales of 155 million PS2 units.” (http://www.ibtimes.com/ps4-vs-xbox-one-sony-has-sold-over-35-million-playstation-4-consoles-2013-launch-2250196)

Microsoft also announced strong results for the holiday season, but did not mention sales figures for the Xbox One. Microsoft focused on its exclusive games, noting "Halo 5: Guardians," "Rise of the Tomb Raider," "Forza Motorsport 6" and "Gears of War: Ultimate Edition" sold more than one million units during the period.  The last estimate of Xbox One consoles sold -- based on earnings reports -- was around 15 million units.” (http://www.ibtimes.com/ps4-vs-xbox-one-sony-has-sold-over-35-million-playstation-4-consoles-2013-launch-2250196 )

The older systems from the PlayStation and Xbox family such as the 360 and the ps3 are still used and are functional in the way of multiplayer and wirelessly like the days when they were supreme in gaming before the release of the next gen consoles. Even back then they had a rivalry with play station still having a one up on the Xbox with play stations free PSN that still functions today. Both of these systems now belong to the cash cow group. Both no longer grow and are slowly starting to fade into the shadows, but are still owned in many gamer’s households and still make a lot of money of some multiplatform games that are still being made for them.

“Playstation 3 comes with a built-in Blu-Ray player that provides HD output with high-quality sound. Xbox 360 is known for its community experience and offers a friendlier environment for Windows, as it is tightly integrated with other Microsoft applications. Both are 7th generation gaming consoles and offer online gaming services, Play Station Network (PSN) and Xbox Live. While the PSN Network has no monthly fee for playing games online, Xbox Live has a subscription with flexible pricing options.” (http://www.diffen.com/difference/PlayStation_3_vs_Xbox_360)