"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." ( Marketing: An Introduction, 10th Edition Page 40)
The objectives are to provide our snacks to as many of the everyday bar guest as possible and to make it taste great despite its seemingly low price. we strive to market this snack for bars primarily in Australia and in America, but wish to spread out to Ireland, England, and Canada in the future.
The reason we wish to start in Australia and America is because the snake is based on an Australian delicacy, the ostrich, and the Reason we want to also be in America is because Americans are very adventurous eaters and will always try new things or will be attracted to something strange and new.
Wednesday, May 25, 2016
Business Mission Statement
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: An Introduction, 10th Edition page 39)
Our mission is to provide the taste of Australia to the United States as well as giving a snack with flavors from home to the people of Australia. we want to spread our snack to these two key places for the best profit as well as possibly seek to branch out to other countries such as England, Canada, and Ireland. we also want to provide an affordable product that tastes great and can be sold and many if not all bars of average price tier. we want to make this product as available to the general bar visitor as possible, the best way to get the best profit from the snack for the company.
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing: An Introduction, 10th Edition page 40)
"These goals then become the company’s current marketing objectives." (Marketing: An Introduction, 10th Edition page 42)
Our mission is to provide the taste of Australia to the United States as well as giving a snack with flavors from home to the people of Australia. we want to spread our snack to these two key places for the best profit as well as possibly seek to branch out to other countries such as England, Canada, and Ireland. we also want to provide an affordable product that tastes great and can be sold and many if not all bars of average price tier. we want to make this product as available to the general bar visitor as possible, the best way to get the best profit from the snack for the company.
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing: An Introduction, 10th Edition page 40)
"These goals then become the company’s current marketing objectives." (Marketing: An Introduction, 10th Edition page 42)
EOC: Week 7 The Pitch
I want to add a new product to the Phileas Fogg snack brand. I want to capture the flavors and the experience of Australia in a bag of bar snacks. My idea for a snack is based off of a delicacy of Australia. this is ostrich, i would like to use ostrich flavor and seasoning on a puff style snack. the snack would be sold in bars around the Australian and United States areas. Americans like to explore new and interesting things when they go to eat at places or go on vacation. The product would be sold for $5.00 at normal basic price range bars that most of the general public would be able to afford to eat and drink at.
Monday, May 9, 2016
EOC WEEK 5:
I think it is very important to keep customer satisfaction. In my opinion it is more important to have happy customers than broad advertising. Broad advertising is important, but it's pointless to advertise when you cant make your customers happy. many companies like Nike, have different inclusive programs and clubs for their most loyal and most common customer, the frequent buyer and long term guest. GameStop has something like this, they have what's called the Power Up Reward card. it is a point based system, every time you make a purchase, you will earn points, these points can be used on anything from discounts, to game apparel and merchandise from affiliate nerdy websites. there are two different kinds f cards, r basic black card. this card s mostly for the occasional buyer, it gives them points and small perks that ill hopefully bring them back more often, with larger purchases. when they keep coming they will most likely want to upgrade to the second card, the PRO card, this card is silver. membership, guests must pay $14.99 a year. it may seem li a lot, but the card will pay for itself rather quickly, PRO members get bonus discounts all pre-owned products, as well as special offers and coupons ONLY available to Pro members. the PRO card is what most of GameStop's frequent customers have. these a the people that come in 2 or more times a week and attend many of the game release events. it's these cards GameStop to be more personal with their customer, by giving them perks and other specialties. every time a member purchases something, up their name, the cashier then uses that name to the guest and starts a small conversation, asking about games for any systems they own or to tell them about new promos that pop up for games they own or have interest in, based upon the different guests. it is this ability to keep customers feeling special and making them happy that really earns money for companies, it even becomes self advertising, when a customer is happy they become more inclined to tell their friends, who will each tell more friends, then even more friends.
Armstrong, Gary, Philip Kotler, and Gary Armstrong. Marketing: An Introduction. Boston: Prentice Hall, 2011.
Armstrong, Gary, Philip Kotler, and Gary Armstrong. Marketing: An Introduction. Boston: Prentice Hall, 2011.
Wednesday, April 27, 2016
Week 3 EOC My Demographic
Week 3 EOC My Demographic
I would consider myself to be in the young artists demographic. I am creative, spontaneous and thrive off of imagination. I create costumes and cosplays as a hobby and as a job. I love what I do, as do most other people in the young artist demographic. I would also consider myself in the Furry Demographic. Furries are a type of subculture and a fandom. Furries are creative people who are fans of anthropomorphic animals (animals with human like qualities) Most enjoy it for its art style or how easy it is to create your own custom character in the fandom. not all furries wear fursuits, and even fewer make them, like me and a hand full of others that specialize in that craft. Furries are also big charity goers. Anthrocon, the largest of all furry conventions brings Pittsburgh millions of dollars to their local economy, and will also donate millions of dollars into any charity of their choice that goes with that cons theme for the year. Furries are the center of many misconceptions. Through TV and the vast growing population that is connected to the internet, furries have been poorly betrayed as all being sexual deviants, this however is not true. Although some furries can follow this, its only from ~>17% of the fandom, the rest either don't care or absolutely hate it. another misconception about furries is that all of them are homosexual, again this is not true. but what is true, is that compared to the general population, homosexuality is in higher amounts. in the U.S. the general population is about 1.7% homosexual and 1.8% bisexual, while in the furry community 23% are homosexual, 41% bisexual, 38% heterosexual, and 4% undefined.
I would consider myself to be in the young artists demographic. I am creative, spontaneous and thrive off of imagination. I create costumes and cosplays as a hobby and as a job. I love what I do, as do most other people in the young artist demographic. I would also consider myself in the Furry Demographic. Furries are a type of subculture and a fandom. Furries are creative people who are fans of anthropomorphic animals (animals with human like qualities) Most enjoy it for its art style or how easy it is to create your own custom character in the fandom. not all furries wear fursuits, and even fewer make them, like me and a hand full of others that specialize in that craft. Furries are also big charity goers. Anthrocon, the largest of all furry conventions brings Pittsburgh millions of dollars to their local economy, and will also donate millions of dollars into any charity of their choice that goes with that cons theme for the year. Furries are the center of many misconceptions. Through TV and the vast growing population that is connected to the internet, furries have been poorly betrayed as all being sexual deviants, this however is not true. Although some furries can follow this, its only from ~>17% of the fandom, the rest either don't care or absolutely hate it. another misconception about furries is that all of them are homosexual, again this is not true. but what is true, is that compared to the general population, homosexuality is in higher amounts. in the U.S. the general population is about 1.7% homosexual and 1.8% bisexual, while in the furry community 23% are homosexual, 41% bisexual, 38% heterosexual, and 4% undefined.
Week 4 EOC: My App
Week 4 EOC My App
The one problem i see time and time again with people, is being on their phones while driving or walking in the street. it is very dangerous and very stupid. the app i would like to create would use blue tooth technology to sink with your car and disable the screen so you cant use it as long as it is in the car and the car is on. for those people that don't have cars with blue tooth, the map function on smart phone should be able to detect the speed and location of where the owner/ driver is at. if the driver is moving faster than a walking pace, the phone will not work, if the user is in the main portion of the street, the phone will not work. I am pretty sure technology like this is possible to achieve, but it will be hard to get people to down load the app just because they love using their phones too much. every day the news is turned on, there is always some kind of car accident and many end up being fatal, for wither the person that caused the accident or some poor innocent person who didn't see it coming. the app would be available for all windows, androis, and Ios phones, to make sure that as many people can be as safe as possible.
The one problem i see time and time again with people, is being on their phones while driving or walking in the street. it is very dangerous and very stupid. the app i would like to create would use blue tooth technology to sink with your car and disable the screen so you cant use it as long as it is in the car and the car is on. for those people that don't have cars with blue tooth, the map function on smart phone should be able to detect the speed and location of where the owner/ driver is at. if the driver is moving faster than a walking pace, the phone will not work, if the user is in the main portion of the street, the phone will not work. I am pretty sure technology like this is possible to achieve, but it will be hard to get people to down load the app just because they love using their phones too much. every day the news is turned on, there is always some kind of car accident and many end up being fatal, for wither the person that caused the accident or some poor innocent person who didn't see it coming. the app would be available for all windows, androis, and Ios phones, to make sure that as many people can be as safe as possible.
Wednesday, April 13, 2016
Week 1 EOC: My Voice
My Voice
Hello there, My name is Shyla, AKA Rain Feather. I'm a fashion major. My hobbies include: drawing, cosplaying, and gaming. I am part of a fandom called Furry. I'm a furry because I like making the costumes and wearing them to charity events. it makes me happy to bring a smile to a child's face who might be having a bad day, or any person for that matter. it has become a passion of mine to make these costumes so that other people can spread the same joy and happiness to others like I do. an instance of a time I did this was when I was out with just a couple of friends wearing my first fursuit, just for fun. A young child was with her parents at the park, she seemed upset, I guessed it was because it was about 6pm and they were probably going home since they were walking in the direction of one of the parking lots. I heard her say "puppy!" quite loudly and looked over, the young girl, about 4 or so was pointing at me, a large smile on her face. she ran over to me before I had time to react and gave me a hug. I took some pictures with her while she was there. It was then that I realized that I have the power to make some ones day better, just by putting a smile on their face.
Hello there, My name is Shyla, AKA Rain Feather. I'm a fashion major. My hobbies include: drawing, cosplaying, and gaming. I am part of a fandom called Furry. I'm a furry because I like making the costumes and wearing them to charity events. it makes me happy to bring a smile to a child's face who might be having a bad day, or any person for that matter. it has become a passion of mine to make these costumes so that other people can spread the same joy and happiness to others like I do. an instance of a time I did this was when I was out with just a couple of friends wearing my first fursuit, just for fun. A young child was with her parents at the park, she seemed upset, I guessed it was because it was about 6pm and they were probably going home since they were walking in the direction of one of the parking lots. I heard her say "puppy!" quite loudly and looked over, the young girl, about 4 or so was pointing at me, a large smile on her face. she ran over to me before I had time to react and gave me a hug. I took some pictures with her while she was there. It was then that I realized that I have the power to make some ones day better, just by putting a smile on their face.
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