Business Mission Statement

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: An Introduction, 10th Edition page 39)

Our mission is to provide the taste of Australia to the United States as well as giving a snack with flavors from home to the people of Australia. we want to spread our snack to these two key places for the best profit as well as possibly seek to branch out to other countries such as England, Canada, and Ireland. we also want to provide an affordable product that tastes great and can be sold and many if not all bars of average price tier. we want to make this product as available to the general bar visitor as possible, the best way to get the best profit from the snack for the company.

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing: An Introduction, 10th Edition page 40)

"These goals then become the company’s current marketing objectives." (Marketing: An Introduction, 10th Edition page 42)