EOC WEEK 5:

I think it is very important to keep customer satisfaction. In my opinion it is more important to have happy customers than broad advertising. Broad advertising is important, but it's pointless to advertise when you cant make your customers happy. many companies like Nike, have different inclusive programs and clubs for their most loyal and most common customer, the frequent buyer and long term guest. GameStop has something like this, they have what's called the Power Up Reward card. it is a point based system, every time you make a purchase, you will earn points, these points can be used on anything from discounts, to game apparel and merchandise from affiliate nerdy websites. there are two different kinds f cards, r basic black card. this card s mostly for the occasional buyer, it gives them points and small perks that ill hopefully bring them back more often, with larger purchases. when they keep coming they will most likely want to upgrade to the second card, the PRO card, this card is silver. membership, guests must pay $14.99 a year. it may seem li a lot, but the card will pay for itself rather quickly, PRO members get bonus discounts  all pre-owned products, as well as special offers and coupons ONLY available to Pro members. the PRO card is what most of GameStop's frequent customers have. these a the people that come in 2 or more times a week and attend many of the game release events. it's these cards GameStop to be more personal with their customer, by giving them perks and other specialties. every time a member purchases something, up their name, the cashier then uses that name to the guest and starts a small conversation, asking about games for any systems they own or to tell them about new promos that pop up for games they own or have interest in, based upon the different guests.  it is this ability to keep customers feeling special and making them happy that really earns money for companies, it even becomes self advertising, when a customer is happy they become more inclined to tell their friends, who will each tell more friends, then even more friends.

Armstrong, Gary, Philip Kotler, and Gary Armstrong. Marketing: An Introduction. Boston: Prentice Hall, 2011.