Promotion

"Sales promotion is the most short-term of the promotion mix tools. Whereas advertising or personal selling says “buy,” sales promotions say “buy now.” "( Marketing: An Introduction, 10th Edition page 431 )

For promoting our product we will have a wacky commercial that will attract peoples attention while still keeping the classic style of the older commercials about Philleas Fogg's adventures when he spent 80 days to go around the world to all the different countries.

"Sales promotion

Short-term incentives to encourage the purchase or sale of a product or service." ( Marketing: An Introduction, 10th Edition page 430)