"SWOT analysis
An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction, 10th Edition Page 54)
Strength: Our strengths are that we are starting the product in countries that are either the inspiration of the products creation or are culturally diverse enough that they would enjoy it.
we use sustainably sourced ingredients. all ostrich used to make this product are farmed specifically for human consumption and is 100% organic.
"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Marketing: An Introduction, 10th Edition Page 54)
Weaknesses: Some weaknesses that we have run into is that we are only starting in two countries. We will in the future be branching out to bars in other countries.
"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." (Marketing: An Introduction, 10th Edition Page 54)
Opportunities: The opportunities we have with our product is huge. We plan on selling this product in many if not all standard bars in America and Australia. Opportunities to spread to other countries are open as well, starting with Europe and then moving to Ireland and then Germany, other countries where pubs are a very common occurrence.
"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." (Marketing: An Introduction, 10th Edition Page 54)
Threats: The biggest threat to the company is that other companies are also selling snacks in bars, as well as some bars making their own brand of snack. we can overcome this just by having this unique snack, it's something that no other competing company has as a flavor.
"Threats are unfavorable external factors or trends that may present challenges to performance." (Marketing: An Introduction, 10th Edition Page 54)
No comments:
Post a Comment