"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." ( Marketing: An Introduction, 10th Edition Page 40)
The objectives are to provide our snacks to as many of the everyday bar guest as possible and to make it taste great despite its seemingly low price. we strive to market this snack for bars primarily in Australia and in America, but wish to spread out to Ireland, England, and Canada in the future.
The reason we wish to start in Australia and America is because the snake is based on an Australian delicacy, the ostrich, and the Reason we want to also be in America is because Americans are very adventurous eaters and will always try new things or will be attracted to something strange and new.
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