"Market
The set of all actual and potential buyers of a product or service." (Marketing: An Introduction, 10th Edition page 8)
"Marketing management
The art and science of choosing target markets and building profitable relationships with them." (Marketing: An Introduction, 10th Edition page 9)
The target market of our snack is people who visits the average bar. the average bar is more in the middle class income tier. this is where a majority of the population goes. we want to have the majority of people have access to this product. In the future there is a possibility for this product to make it into higher end bars and clubs.
"Marketing means managing markets to bring about profitable customer relationships. However, creating these relationships takes work. Sellers must search for buyers, identify their needs, design good market offerings, set prices for them, promote them, and store and deliver them. Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities." (Marketing: An Introduction, 10th Edition page 8)
"Marketing means managing markets to bring about profitable customer relationships. However, creating these relationships takes work. Sellers must search for buyers, identify their needs, design good market offerings, set prices for them, promote them, and store and deliver them. Activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities." (Marketing: An Introduction, 10th Edition page 8)
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