"Product concept
The idea that consumers will favor products that offer the most quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements." (Marketing: An Introduction, 10th Edition Page 10)
Our product is crispy ostrich puffs. it is based on a delicacy from Australia. this product is a crispy bread puff that is flavored with powdered ostrich seasonings. Everything is made from sustainable farms that are organic. Wild ostrich will not be in any danger, since all animal used for the product will have been bred and raised in captivity for human consumption only.
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